The British Insurance Brokers’ Association (Biba) has given its support to the government’s signposting proposals adding it believed they will maximise the likelihood of older customers finding insurance.

The statement came in the Association's response to a Government Equalities Office consultation paper. The consultation outlines the government's intention to end age discrimination in the provision of goods and services and to encourage action to improve access to insurance products.

According to Biba the document outlines signposting, a system where individuals receive guidance that directs them to a suitable insurance provider if they are refused insurance based on their age, as an initiative to achieve this.

Graeme Trudgill, head of corporate affairs at Biba, said: "Many customers experience difficulty obtaining insurance because they do not know where to find it if they have been rejected from a particular provider such as their bank or a comparison site, because not all providers cover all age groups."

"Biba already operates a successful, established signposting service via our Find a Broker call centre and website, helping more than 1,000 people every working day access cover. This system matches the principles discussed by the HM Treasury Signposting Steering Committee."

The trade body confirmed that approximately 34% of all the enquiries received by the Find a Broker service are age related.

Article from Insurance Age